English Matched Betting is a sports betting strategy in which the player uses bonuses and promotions from bookmakers to secure a guaranteed profit regardless of the outcome of the event. This approach involves using free bets offered by bookmakers to new or existing customers, as well as insured bets.
The principle of Matched Betting is that the player places two bets on the same event:
- Back Bet: A bet is placed with a traditional bookmaker on a specific outcome of the event.
- Lay Bet: A bet is placed on a betting exchange, where the player "hedges" their original bet by betting against the same outcome.
The result is that regardless of how the event ends, one of the bets wins and the other loses. However, through the bonuses or free bets, the player makes a profit.