English Matched betting is a strategy for betting on sports events, where the player uses bonuses and promotions from bookmakers to guarantee a profit regardless of the outcome of the event. This approach involves using free bets provided by bookmakers to new or existing customers, as well as bet insurance.
The principle of matched betting is that the player places two bets on the same event:
- Back Bet: A bet is placed with a traditional bookmaker on a specific outcome of the event.
- Lay Bet: A bet is placed on a betting exchange where the player "hedges" their initial bet by betting against the same outcome.
As a result, regardless of how the event ends, one of the bets wins while the other loses, and due to the bonuses or free bets, the player ends up making a profit.