Matched betting is a sports betting strategy in which a player uses bonuses and promotions from bookmakers to guarantee a profit regardless of the outcome of the event. This approach involves using free bets provided by bookmakers to new or existing customers, as well as bet insurance. You can read more about what matched betting is in the article on our website.
The principle behind matched betting is that the player places two bets on the same event:
- Bet on a win — the bet is placed with a regular bookmaker on a specific outcome of the event.
- Opposing bet — the bet is placed on a betting exchange, where the player “insures” their first bet by betting against the same outcome.
As a result, regardless of how the event ends, one of the bets wins and the other loses, and thanks to bonuses or free bets, the player ends up in profit.
